Construction work is inherently hands-on and on-site, but in today’s world, dominated by technology, so too is the value of a strong online presence. Digital marketing is how construction companies can find prospective clients, demonstrate their expertise, and make an impression in a competitive industry.
If you’ve been wondering how to make a move that other players have not even thought of, continue to read to discover 10 new digital marketing ideas to help construction companies increase visibility and start getting more leads.
Digital Marketing is Critical For Your Construction Company
Typically, construction companies get business mostly via word-of-mouth and traditional marketing, which is not very scalable. With digital marketing, you will have the ability to reach out to a wider audience, establish trust, and make a lasting impression. This is why digital marketing in construction is important:
- Grow Your Customer Pool: Reach homeowners, real estate developers, and business owners seeking construction services by using online portals.
- Flex Your Expertise: Feature case studies and projects you’ve completed to establish your business as a credible industry leader.
- Get More Leads: Use online marketing techniques to form relationships with potential customers who are looking for contractors, architects, or construction management firms.
With these advantages, let’s have a look at practical methods you can use.
1. Do Local SEO on Your Website
Today, the majority of clients start the selection process for a contractor online. For your business to appear in local searches such as “construction companies near me,” concentrate on local SEO.
How to Implement:
- Claim Your GBP: Claim your Google Business Profile and make sure it’s filled out with your address, phone number, hours, and list of services.
- Add geo-targeted keywords across your site. For instance, “construction services in Chicago.”
- It should be listed in local online directories like Yelp, Angi’s List, and Houzz.
- Encourage happy customers to write positive reviews on Google and elsewhere. Search rankings are highly influenced by ratings and reviews.
2. Make an Attractive Portfolio with Quality Images
In construction, sometimes it is better to show than tell. Prospects only want to call you after seeing your workmanship, designs, and finished projects.
How to Implement:
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Create a beautiful portfolio section on your website to feature your best projects.
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If you have professional photography (don’t rely on your smartphone), and, if possible, short videos or drone views to show off larger projects.
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Share these graphics on platforms such as Instagram and Pinterest to generate more leads.
3. Create a PPC Ad Campaign
A well-run PPC campaign can put you at the top of search engine results for certain questions, which guarantees that your services will be seen by potential clients.
How to Implement:
- Target keywords like “commercial construction services” or “custom home builders” using platforms like Google Ads.
- Attachment location targeting it if you want to be more relevant.
- Leverage Google Ads extensions to add further information such as call buttons and site links to facilitate connecting with clients.
- Set clear budgets and forever optimize your ads based on performance metrics, such as CTRs.
4. Invest in Email Marketing
With low costs, email is one of the most pocket-friendly forms of advertising. Construction firms can also use email to stay in touch and let contacts know about new projects.
How to Implement:
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Capture emails on your website with a call to action such as “Subscribe to Free Project Tips” or “Quote Me.”
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Send periodic newsletters with news about projects, industry-related news, and special offers.
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Customize your emails with dynamically-based content based on the interests of your subscribers, such as homeowners or builders.
5. Get the Word Out Blogging about Your School’s Educational Content
A blog is your opportunity to develop authority and engage leads over a period of time. Think of it as a means to respond to the questions your future clients are already asking.
How to Implement:
- You could write blog posts on “5 Things to Know Before Building a Home” or “How to Keep Your Commercial Construction Project on Budget.”
- Regularly contribute keyword-rich articles to your blog to increase your search engine ranking.
- Recycle these posts into infographics, social media updates, or downloadable guides.
6. You Can Use Social Media Marketing
A vibrant medium for networking, social media is a place to show the world your company’s personality and brush up on its past work and expert insights.
How to Implement:
- Concentrate on visual-centric platforms such as Instagram, Pinterest and Facebook. Post before and after pictures, and time-lapse videos of your projects.
- Interact with your viewers by responding to their questions and comments, sharing announcements, and doing polls.
- Launch local social media ad campaigns to draw in homeowners, businesses, or property developers in certain areas.
7. Create Testimonies & Case Studies
Create some social proof by coming up with a few specific vignettes. Social proof is one of the most potent weapons in the online marketing arsenal. The more great testimonials or blow-by-blow case studies that new customers can read about past projects, the more confident they will be in hiring your company.
How to Implement:
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Gather testimonials from satisfied customers and showcase them on your site.
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Create case studies that walk potential clients through both the process and output of a successful project. “Well, then, list challenges you overcame, along with the timeline and the results,” said Mr. Faso.
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Share this logic via email campaigns and on social media.
8. Use Video Marketing
People love video, and they make it easier for you to personally connect with clients. They’re ideal for publicizing your business, showcasing your projects, or educating customers about your services.
How to Implement:
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For example, create “About Us” videos telling the story of your company, your team, and your values.
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Create project walk-throughs and show time-lapsed footage of your work on platforms such as YouTube and LinkedIn.
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Host live Q&As or webinars in your niche, such as construction trends or advice for first-time property developers.
9. Provide Resources or Tools For Free on the Internet
Giving for free ahead of time is a wonderful way to engage potential clients with your business. Providing appropriate tools and resources can help establish trust and credibility.
How to Implement:
- Incorporate tools such as budget calculators, downloadable templates, or design inspiration boards in your site.
- Develop downloadable guides or checklists, such as “10 Tips for Renovating Your Office Space”.
- Get an email address from any downloader to get the best-quality lead.
10. Work with Influential Industry or Partners
It will greatly extend your reach when it comes to using another person or company’s existing audience as a launching point, Collaborative marketing is the way to do it.
How to Implement:
- Collaborate with architects, interior designers or home realty influencers on co-marketing campaigns.
- Guest posting on industry blogs or getting your peers to write for you.
- Sponsor or participate in local events or webinars where your ideal client is hanging out.
Get Your Digital Marketing Toolbox Now
Construction companies can no longer afford not to have digital marketing. When you find ways to incorporate these 10 ideas strategically into your marketing, you’ll be opening yourself up to new clients, more leads, and, ultimately, growth for your business.
Looking to kick your online presence up a notch? Begin concentrating on content strategies like blogging, eye-catching imagery, and targeted campaigns that speak directly to your perfect customers.
Still unsure where to start? Save this list, and come back to it as you evolve your tactics. If you are prepared to receive real results, it’s time to begin implementing these concepts!