100 Digital Product Ideas to Kickstart Your Online Business

Digital Product Ideas

100 Digital Product Ideas to Inspire Your Next Big Creation

In the digital era, the marketplace is exploding, providing business owners with unlimited opportunities for making money from non-physical assets. From eBooks through to mobile apps, digital products place a decidedly savvy side for those seeking to create passive income, share their creative talents, or even spread the word about their area of expertise.

If you’re ready to tap into the digital product movement but are not quite sure where to begin, I’ve got you covered with this roundup of 100 digital product ideas to get you excited and motivated to find your space.

Why Choose Digital Products?

There are a few very appealing things about digital products:

  • Cheap startup costs as compared to physical goods (no stock, shipping).

  • Scalability, due to the fact that you can sell a product more than once without incurring a cost.

  • Creatives can gain the freedom to create niche products or unique offerings, whether you’re a designer, writer, or tech geek.

With that much freedom and earning potential, digital products can be for creators, freelancers, entrepreneurs, and businesses alike.

2.1 Types of Digital Products

To inspire you, we’ve broken down these 100 digital products into eight key categories.


Educational Products

People want to be more efficient, and they’ll go online to become more proficient. The ideas grow out of that demand:

  1. Online lessons (e.g., coding, languages, photography)

  2. Skillshare-like membership content

  3. Printable cognitive literacy education printables (for kids or adults)

  4. How-to guides or manuals

  5. Recorded workshop sessions

  6. Online live classes or lectures (eg, Zoom or Google Meet)

  7. College prep resources (such as SAT practice tests)

  8. Certifications (With Quiz and Assessment)

  9. Self-help workshops (on productivity, mindfulness, etc.)

  10. Video series on math or science tutoring


Design Templates

Templates are a time-saver for people who want to look good, without looking like they’re trying too hard. Ideal for creatives & professionals:

  1. Templates (WordPress, Shopify, etc.) for websites

  2. Canva templates (for social media, marketing, etc)

  3. Resume templates and cover letters

  4. Digital planners (school, health, budget)

  5. A PowerPoint or Google Slides presentation

  6. Brand kits (logos, color palettes, typography sets)

  7. Mockup product designs (as in branding demos)

  8. Media sources (such as intro animations or transitions)

  9. E-greeting card templates

  10. User experience (UX) or wireframe mock-up kits


Software Solutions

If you are tech-savvy (or you can partner with a developer), software-based products can be extremely lucrative:

  1. Apps (for fitness, budgeting, etc.)

  2. SaaS platforms (web tools you pay for on a monthly basis)

  3. Desktop web browser plugins (such as productivity extensions)

  4. WordPress plugins

  5. Business Intelligence software

  6. Data Management (for businesses)

  7. Remote team productivity apps

  8. AI-based software tools (such as writing assistants, Jasper)

  9. Personal goal trackers

  10. Analytics or reporting algorithms

  11. Customer engagement Gamification apps


Art and Creative Assets

Got an artistic streak? These digital product ideas are ideal for visual creators and designers:

  1. Stock photos or vector images

  2. Lightroom presets or Photoshop actions

  3. Handlettered fonts

  4. Digital prints (such as wall art)

  5. Icons or emoji sets: custom or otherwise

  6. AR filters for Instagram/Snapchat

  7. Clipart sets for your design or scrapbook

  8. Sticker packs (for Telegram and WhatsApp apps)

  9. NFT (for non-fungible token digital art)

  10. A set of brushes and a pack of textures (Procreate or Photoshop)


Writing and Publishing

If you are a writer, here are a few thoughts to help you produce quality written content:

  1. Niche topic eBooks (I.e., DIY, lifestyle, and even entrepreneurship)

  2. Short story or novel bundles

  3. Research reports or white papers

  4. Journals or guided notebooks

  5. Content Pack for bloggers (i.e., pre-written posts)

  6. Subscriptions for serialized stories or content

  7. Writing prompt or starter

  8. Poetry collections

  9. Business articles ( B2B or B2C content)

  10. Translations of books or resources into a second language


Audio and Music

For musicians or people with good audio intelligence, here are the smart ways to digitally be creative:

  1. Background music for games and videos

  2. Podcasts (and for special episodes, membership fees)

  3. Audiobooks

  4. Meditation exercises, or relaxation tapes

  5. Services of voice-over or commentary

  6. Songwriting services or co-operating

  7. Sound effect libraries

  8. DJ loops or beats

  9. Bespoke brand jingles

  10. Audio lessons in Music Theory


Video-Based Products

Nothing can convey the message of a brand as effectively as a video. Use your expertise or talent with the following offers:

  1. How to cook recipes videos

  2. Fitness or yoga video series

  3. Pro lessons (like martial arts, dance, sports)

  4. Lifestyle advice (like minimalism, homesteading, budgeting)

  5. Animation/ explainer videos for clients

  6. Video resume production services

  7. Green screen background deals for the content creators

  8. Virtual guides or tours of travel destinations

  9. For the fans (Behind the scenes)

  10. Inspiring interviews or conversations


Subscription Services

Subscriptions generate reliable revenue and help you build a relationship with your audience over time:

  1. Member-only content: Videos, articles & more!

  2. Digital bundles (Design assets, templates, etc.) each month

  3. DIY project-based subscriptions (like crafts or sewing patterns)

  4. Access to exclusive niche newsletter (insights, strategy)

  5. Stock photo or art subscription

  6. Professional development courses

  7. Internet-based exercise or health coaching

  8. Language learning resources

  9. Music creator sample or rhythm pack

  10. Q&A or mentoring sessions


Miscellaneous Digital Goods

Finally, a selection of special digital products to make a splash in niche markets:

  1. Virtual badges or certificates

  2. Astrology reports or charts

  3. One-on-one career counseling meetings

  4. Budget planners or money management spreadsheets

  5. Custom travel itineraries

  6. 3D model patterns (for games or products)

  7. Knitting or crochet patterns

  8. Virtual board game pieces

  9. Gaming mods or skins

  10. Custom email signatures


Deals Cornering the Community and Engagement

Engage your viewers in any activities where they feel you are doing something for them or towards them.

  1. Virtual events or summits

  2. Paid webinars on niche topics

  3. Community-generated digital art projects via voting

  4. Quizzes (Interactive, on your site, some paid)

  5. Folktellers (Fans Help Determine the Story)

  6. One-on-one coaching with clients

  7. Group goal setting or accountability apps

  8. Online mastermind sessions

  9. Fan clubs or subscriber-only memberships

  10. Problem-specific advice-on-demand


Develop and Sell Your Digital Product

Do not be discouraged if you are not sure where to start! Begin with something that relates to your current skills or passion projects and work it into a polished product. Gumroad, Etsy, Teachable, and Shopify are all trusted platforms for selling digital products.

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